Turn Products
Into Assets.
Connect every item to a Digital ID. Loom is the enterprise infrastructure for connected commerce—unlocking traceability, circularity, and lifetime customer value.
Unlock the value
hidden in your products.
Today, products go dark the moment they’re sold. Loom lights them up.
We assign a persistent Digital Identity to every physical item. This isn't just tracking—it's intelligence. It transforms disposable inventory into long-lasting assets that generate data, revenue, and customer loyalty long after checkout.
Serialized at Source
Every SKU gets a unique DNA, minted at the factory level.
Verified & Immutable
Secure data carriers (NFC/QR) ensure authenticity.
Circular Ready
Built-in resale and recycling protocols for the circular economy.
Anatar Field Jacket
VerifiedID: AN-8829-XP-22
Journey
Sourcing • Milan, IT
Nov 24, 2024
Production • Porto, PT
Dec 12, 2024
Sale • New York, USA
Jan 05, 2025
The Loom Network.
Connected from Day One.
Loom isn't just software; it's an ecosystem. Our pre-integrated network of apps, partners, and platforms means you don't have to build infrastructure from scratch.
Plug your products directly into the world's leading resale marketplaces, recycling centers, and logistics providers.
The Platform
End-to-End Intelligence.
Loom unifies the fragmented textile value chain into a single, orchestrated workflow.
Capture
Digitize the supply chain.
Loom ingests data from disparate sources—ERP, PLM, and Tier-N suppliers—to create a unified digital record. We bridge the gap between legacy systems and modern intelligence.
- Material Genealogy
- Automated Ingestion
- Scope 3 Tracking
Orchestrate
Activate the network.
Assign a Digital ID to physical items via NFC or QR. Enable products to communicate their status, location, and authenticity to the entire ecosystem in real-time.
- Serialized Identity
- Logistics Visibility
- Anti-Counterfeit
Capitalize
Unlock lifetime value.
Extend revenue beyond the initial sale. Facilitate instant resale, verify authenticity, and gather deep consumer insights through connected product experiences.
- Circular Models
- Consumer Engagement
- Resale Revenue
Global Orchestration
From Chaos to Control.
Loom isn't just about tracking; it's about action. Our centralized intelligence engine aggregates data from millions of Digital IDs to give you a God's-eye view of your entire manufacturing and retail footprint.
Built for the
new economy.
From fiber to finished good.
Map your entire supply chain with granular precision. Loom aggregates data from tier-N suppliers to verify claims about organic materials, labor practices, and carbon footprint. Compliant with EU DPP standards out of the box.
Key Capabilities
- Tier 1-4 Visibility
- Carbon Impact Tracking
- Regulatory Reports
Powering the resale revolution.
Make every item resale-ready. Loom's Digital ID allows platforms like The RealReal or Vestiaire Collective to instantly verify authenticity and access original product data, drastically reducing listing time and increasing resale value.
Key Capabilities
- Instant Authentication
- One-Click Resale
- Recycling Instructions
Know your customer.
Traditional CRM ends at the point of sale. Loom begins there. Understand how, where, and when your products are being used. Engage customers with personalized post-purchase content and services.
Key Capabilities
- Usage Analytics
- Geo-Location Data
- Direct-to-Object Marketing
EU DPP Ready
Digital Product Passport Compliant
Prepare for the Digital Product Passport
Upcoming regulations like the EU Digital Product Passport (DPP) and Loi AGEC require brands to share transparent data about product sustainability and circularity.
Loom simplifies compliance by aggregating required data—materials, supply chain nodes, recyclability—into a standardized digital record accessible via a simple scan.
- Automated Compliance Reporting
- Supply Chain Transparency
- Circular Economy Data Standards
Ready to unlock the potential of your products?
Join the world's leading brands in the transition to connected products.